3 Social Media Music Marketing Essentials
Social media is becoming a booming business in all marketing sectors. Artists of all stripes, from pop superstars to DIY indie bands and bedroom songwriters gravitate to Instagram to promote their work, document their day, seek inspiration, and interact with others. People from all over the UK were involved and actively sharing their new projects in the chat, which was conveniently filled with their exact target market; people that enjoy urban music, along with other music artists from this genre.
There is a Christian Music Videos Club in the groups area but it does not seem to be very active. Becoming a successful artist doesn't happen overnight, just like building a strong social media following, it takes time and consistency. The dialogue artists can create with their fans in real time can translate into great return for their business.
And of Instagram's 800 million users worldwide, about 350 million follow 10 or more verified musicians. A lot of artists hear ‘digital marketing' and assume it's a lot of work that requires years of experience, but really, there's a lot of easy ways to get started on an effective campaign.
Faced with this reality, Mark worked with Leicester duo The Daydream Club to create a new promotional model, specifically concert promotion designed for self released artists. A professional, well-branded website showcases your music, social media following, and acts a hub for all of your tours, events, and even album and concert ticket purchases.
Founded by serial entrepreneurs Anthony Katz and Raffi Keuhnelian, MusicPromoToday has mandated itself with a simple mission: let artists focus on the music, while we focus on branding, promotion and exposure with your target audience. In this sense, social media isn't necessarily in decline, but the rules have certainly changed - not for the first time, and more than likely not for the last time either.
The truth is, that cold advertising your music video achieves very little, and Facebook will happily tell that you that you have achieved 100,000 views, however that only means 100,000 people have watched 3 seconds of your video…which is useless to you.
You can upload videos as cover photos, which can be either clips of your music videos, a custom looping video or an animation which advertising your next release or tour. Posting across your social media will also encourage followers to check out your other profiles, bringing them further into the family.